BMW INDIVIDUAL

02/08/2017

BMW INDIVIDUAL

02/08/2017

THE EXPRESSION OF PERSONALITY.

A perfect blend of inspiration and creative freedom. That is the BMW Individual Collection. A multitude of choices makes it easy for you to create your own individual BMW. You can select perfectly matched BMW Individual equipment options from the moment you configure your vehicle. What follows, however, is even more exclusive.

The BMW Individual Collection represents the most exclusive BMW exterior paint finishes. With shades covering the entire colour spectrum they delight the eye with their brilliant colours, iridescent effects, matt finishes or liquid-metal appearance. Every BMW Individual paint finish accentuates the character of the vehicle and embodies a commitment to style and exclusivity. Discover how the BMW Individual Collection can turn your BMW into a powerful expression of your personality.

To find out more about the possibilities of BMW Individual, please get in touch with our team by emailing mail@bmwparklane.co.uk or call 020 7514 3559

QUALITY AND CRAFTSMANSHIP.

QUALITY AND CRAFTSMANSHIP.

Achieving the exceptional is our philosophy at BMW Individual. The scrupulous selection of the highest quality materials combine with our expert techniques and hand-crafted excellence to achieve supreme levels of craftsmanship. From the absolutely flawless hides selected for our fine-grain Merino leather to custom handstitched embroidery and iridescent exterior paint finishes, all of the BMW Individual options breathe your personality and style into your BMW.

INTERIOR UPHOLSTERY AND TRIMS.

INTERIOR UPHOLSTERY AND TRIMS.

BMW Individual offers countless combinations of colours, textures and materials so you can refine the interior of your vehicle to even the most exacting requirements. Fine grain Merino leather exudes comfort and luxury whilst a range of unique interior trims are fashioned from the finest, perfectly grained wood to crown an elegant and harmonious finish.

BESPOKE CUSTOMISATION.

BESPOKE CUSTOMISATION.

With our BMW Individual Manufaktur service, bespoke options mean that you can go above and beyond to create something unique and truly individual. Talented BMW craftsmen can offer limitless, handcrafted customisation down to handstitched embroidery and personalised wood veneers. The workmanship is second to none, the finish; ultimate, the possibilities; endless. Let our BMW artisans create your dream car.

YOUR VISION IS THE LIMIT.

YOUR VISION IS THE LIMIT.

The people who have shaped the world are those that refused the norm, who challenged conformity and created new standards from their own ideas and visions. With BMW Individual you too can express your character and own a vehicle that is truly unique to you. With a myriad of customised features and handcrafted details, your chosen BMW can become an impressive expression of your own personality.

THE BESPOKE CLUB LONDON.

We have partnered up with The Bespoke Club London to give you this exclusive opportunity to take things one step further. Not only will you be the owner of a new Individual BMW, but you will be able to get yourself a fully tailored jacket, courtesy of The Bespoke Club, as a gift to start your tailored BMW journey*.

Choose from their array of fabrics, materials, stitching and buttons to make your individual feeling that much stronger.

The Bespoke Club London have recently opened on Jermyn Street and we invite you to visit their showroom and experience their individual take on modern tailoring entwined with heritage and quality. Once you visit them, you will realise their unique standard is perfection; in quality, in fitting, in cloth and in detail.

To book your personal tailored experience, please speak to Rommel or John by calling 020 7839 7263 or email info@thebespokeclublondon.com.

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Discover your Colour.

Discover your Colour.

The BMW Individual Collection represents the most exclusive BMW exterior paint finishes. With shades covering the entire colour spectrum they delight the eye with their brilliant colours, iridescent effects, matt finishes or liquid-metal appearance. Every BMW Individual paint finish accentuates the character of the vehicle and embodies a commitment to style and exclusivity. Discover how the BMW Individual Collection can turn your BMW into a powerful expression of your personality.

Download the App

Download the App

If BMW Individual has inspired you to go further then you can discover more by downloading the BMW Individual app, available for iOS and Android.

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To find out more about BMW Individual, register your interest below.

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The Bespoke Club London will give away a complimentary tailored item to each individual as part of this promotion. This consists of 5 bespoke jackets or a fully tailored shirt. To qualify for this complimentary gift you must purchase a new BMW from Park Lane with either one of the following criteria: a BMW Individual exterior colour, or at least £1,500 worth of Individual Options on your BMW. BMW Park Lane will inform you of your gift when you have ordered your new BMW from us. This is valid for all new BMW models meeting the above criteria from 1 July 2017 to 30 September 2017. This is not available for cash alternative. Offer may be amended or withdrawn at anytime.