Hallie Sara X BMW i Park Lane29/09/2017
On Friday 15 September, BMW i Park Lane hosted one of the first London Fashion Week events. It was to celebrate a collaboration between us and New York based designer Hallie Sara. The partnership is based around the notion of the Fashion industry and Automotive industry looking to improve their carbon footprints.
Hallie created an exclusive sustainable and ‘slow fashion’ capsule collection and coordinating exterior wrap for the BMW i8, which was displayed on the event evening. The collection will be displayed during London Fashion Week and until the end of October at BMW i Park Lane if you have a chance to come and see it.
“Slow Fashion involves developing timeless high quality garments one can wear proudly, cherishing for years to come and even pass down to their children. In fact, I’d like to think of what I do as creating heirlooms. My products are crafted of the finest globally sourced high quality natural materials, by the hands of skilled artisans in local factories. I am honoured to be working with BMW i, as sustainability and awareness of a product's impact on the environment is critical to everything I create. Much like the BMW i8, I hope these designs are perceived as collector’s items to be enjoyed throughout one's lifetime.” –Hallie Sara