BMW Park Lane Rewards - Driving Experiences13/09/2018
On Monday 3 September we hosted 10 Park Lane Rewards customers at a complimentary MSV BMW Driving Experience day at Bedford Autodrome.
On the day, customers had the opportunity to explore the technicalities of racing, taking laps in MSV's race-prepared BMW M4 with data analysis and professional one-to-one instruction. BMW M handling activities put the guests’ skills to the test, while taking the wheel of the BMW M4 CS and the BMW i8 on track was the highlight of the day for some. Guests also go to experience hot laps with a professional, thrusting them around Bedford Autodrome at race speed.
The Park Lane Rewards programme is designed to give back to our customers, as a thank you for their support to us as a business and includes exclusive offers through partners and invitation to exclusive events.
To find out more about the Park Lane Rewards Programme and the benefits available to BMW customers, find out more here: https://www.bmwparklane.co.uk/service-page/park-lane-rewards/