Affinity Partners

Affinity Partners

Here at BMW Park Lane we value relationships; with our customers of course but also with local companies. We are working with an excellent selection of companies who help us deliver the service you would expect from the flagship BMW Retailer in the UK.

We are proud to work alongside these companies who in return offer excellent privileges to our customers. We are here to celebrate these companies as our Affinity partners and will look to maintain these relationships and build longevity for the benefit of our customers.

If you are a BMW owner and have purchased your vehicle from us at Park Lane, we have a selection of loyalty offers available from our partners.

Below we have provided a bit of information about some of our partners and what they can offer you.

Interested in learning more about other available offers? Click here to find out more.

Hakkasan Group

Hakkasan Group

Hakkasan Group is a worldwide hospitality company with establishments across North America, Europe, Middle East, Asia and Africa. Its namesake is taken from its Michelin star restaurant that set the high-level standard for the group’s collection of diverse brands. Its ‘brand first’ philosophy builds restaurants, nightlife, daylife and soon-to-open hotels, resorts and residences into world-class hospitality brands, all with a focus on service, design, innovation and experience.

Selfridges

Selfridges

Selfridges Oxford Street founded 1909, discover one-of-a-kind experiences, world-class dining and luxury brands at the department store that started it all. Park Lane customers have access to the VIP Lounge with refreshments, 3 hours complimentary car parking and other benefits.

EDEN LUXURY TRAVEL

EDEN LUXURY TRAVEL

Connected to over 1,000 of the world’s finest hotels in 150 countries, EDEN Luxury Travel craft and create holidays. Tailor-made from start to finish – just for you; taking you on a journey of discovery exploring the globe, with uncompromising luxury, exclusive benefits and VIP experiences along the way.

All Star Lanes

All Star Lanes

Designed to be the ultimate escape; All Star Lanes is a place to meet, eat, drink and bowl in style. As a Park Lane Rewards customer, enjoy an exclusive £5 game of bowling and 20% off the food and drink bill *

Buddha Bar London

Buddha Bar London

Located in the center of Knightsbridge, Buddha-Bar London Restaurant prides themselves on being unique in every way. With the aim to push culinary boundaries, the menu blends Pan Asian cuisine with western tastes and influences. As a Park Lane Rewards member, you have access to priority bookings & Buddha-Bar Bubble Wrap cocktail on arrival.